I've never minded adverts appearing in comics. As a kid they kept us informed of stuff we might like, and looking back on them now they serve a useful purpose in putting the comics in the cultural context of the times. Such as the ad for instamatic cameras...
Due to stricter rules about advertising in children's comics today, a lot of these items wouldn't stand a chance of appearing now. Sugary breakfast cereal and chocolate would be out for a start.
Jam and fireworks? Nope. Not a chance.
I'd bet there'd even be some objection from some people today if comics advertised voodoo shoes too. What? Voodoo shoes? Yep....
One type of advert I was glad to see the back of were the ones encouraging kids to have a military career. I'm sure that may ruffle some feathers of some readers but I never thought they were appropriate for kids comics, and the 'Hunter-Killer' one shown here was particularly distasteful in my opinion.
Anyway, let's take a look at the rest of the ads. All of them appeared in Lion weekly in 1970...
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