Joe 90: Top Secret (1969)

Cover by Frank Bellamy.

I had this comic as a child but sold them long ago. However I recently purchased several issues in excellent condition at fairly reasonable prices so it's time to give the publication some long-overdue coverage starting with the earliest issues. 

There's always been some disagreement about the actual title of the comic. Since childhood, some of us have always thought it was called Joe 90: Top Secret due to the ever-present 'stamp' on the logo. However, in the actual comics, letters pages, etc it's only referred to as Joe 90. To add to the confusion, the one annual that the comic spawned was definitely advertised as Joe 90/Top Secret Annual but that may be because the ad was produced by a different department. However I still prefer the longer title and to my mind it'll always be Joe 90: Top Secret but for the sake of brevity I'll just refer to it as Joe 90 for the rest of this post.  

Published by City Magazines in co-operation with Century 21 it was launched on 15th January 1969. Joe 90 was a companion paper to TV21 and followed the same format of having 20 tabloid sized pages, printed in high quality photogravure. Six pages were in full colour. The cover design of the early issues was quite distinctive, leading with a documentary style opening to the Joe 90 comic strip over the page.

It has to be said that unfortunately Joe 90 was one of the weakest strips in his own comic. I suspect the editors knew this too, which may be why the comic's full colour pages were devoted to two strong and dynamic supporting strips based on American TV shows. Before we get to those though, here's a quick look at an originated strip in the comic, Ninepence + Tenpence = Sport. Perhaps someone felt Joe 90 needed a traditional sports story, and created this serial of two Inuit boys with a talent for football. Drawn by Alfredo Marculeta, who had also been the artist of Rubberman in Smash! 

The free gift in Joe 90 No.1 was a cardboard model of the 'Jet-Air Car' from the series. Nowhere near as slick as the excellent Dinky toy but it was an amusing novelty with its matchstick and rubber band 'engine'. My gift is long gone but here's the page showing the instructions for it...

Proudly running across the centrespread of every issue was a strip version of Star Trek, excellently illustrated by Harry Lindfield. The one big drawback was... the TV series wouldn't premiere on British television for several more months (July 1969), even though it had been on American TV since 1966. Yes, for us as kids back then the weekly comic strip was our first knowledge of Mr.Spock, the USS Enterprise and Captain Kurt...

Wait. Did I say Captain Kurt? Yep, that's what he was called in the first two episodes of the comic strip! Presumably someone in editorial mis-heard the name. No videos or DVDs for reference in those days of course. 

Things got even stranger in Joe 90 No.2, where the script called for Harry Lindfield to draw a scene showing the Enterprise landing on a planet! Lindfield chose to have the starship hover just above the ground rather than add wheels to it.

Joe 90 seemed to be aiming to be more of a traditional tv comic than the shared-universe theme in TV21. Living up to the 'Top Secret' aspect was The Champions, based on the British secret agent TV series. Art by Jon Davis.

The other strip that was awarded the full colour treatment was Land of the Giants, based on the popular Irwin Allen show. Great artwork by Gerry Haylock. The first three issues adapted the first episode. Considering how accurate it was I'm sure Gerry Haylock must have had access to numerous photographic stills from the episode. Here's the full adaptation from issues 1 to 3 of Joe 90...

Towards the end of Joe 90's short run of just 34 issues it became obvious that the title character wasn't the selling point, so Land of the Giants and Star Trek took turns to appear on the covers. In September 1969 Joe 90 merged into TV21 and restarted as TV 21 and Joe 90 with a new No.1 (although the merged comic was more like Joe 90 than its parent title). 

I'll take another look at some issues of Joe 90 soon, with a focus on the Joe 90 strip itself. In the meantime, here are the covers to issues 2 and 3. Click on them to see them full size...

Veteran artist John Cooper passes

I've just heard via editor John Freeman that veteran comics artist John Cooper has passed away after a short illness. Born in 1942, John's first adventure comic strip was drawing a Special Agent 21 story for the TV21 Annual published in 1968. (Source: An interview by Terry Hooper at this link.) His long career saw him illustrating numerous strips for many comics over the years including several Judge Dredd stories for 2000AD but he's probably best remembered for One Eyed Jack in Valiant in 1975 and taking over the Johnny Red strip in Battle - a strip which he made his own.

John's work was also seen outside of comics, such as illustrating scenes for TV news stories. 

Here's a short selection of John's work, starting with his very first comic strip from the pages of a TV21 Annual (undated on the cover but according to the indicia inside the book it was published in 1968)...

A page of a Joe 90 strip from the Joe 90 Annual published in 1969...

The first episode of One Eyed Jack (script by John Wagner) from Valiant dated 20th December 1975...

Part of a Goalmouth strip from Roy of the Rovers comic...

Another of John's excellent covers for Battle-Action...

John's work must have been seen by millions who grew up on boys comics from the late 1960s to the end of the 20th Century and his dynamic layouts and action-packed style brought a lot of pleasure to those readers. I only met John once, briefly at a convention in Norway years ago, but the easy going Yorkshireman was good company. My sincere condolences to his family and friends on their sad loss.

There's an excellent tribute to John Cooper on the Down The Tubes blog:
http://downthetubes.net/?p=20091

Coolest Comic Covers: Lady Penelope and Joe 90

When it came to cover designs for comics, Century 21 produced some excellent ones for City Magazines. The flagship title TV Century 21 was groundbreaking with its futuristic newspaper design of course, but the comic's companion titles looked great too. For example, above is the cover to Lady Penelope No.1 from January 1966. Its contemporary style instantly made other girls comics look old fashioned. (And the cover design would change from week to week just to keep it looking fresh.)

Even Joe 90 Top Secret looked more exciting and modern than most other boys comics when it was launched in January 1969. Here's the cover to issue one, with artwork on the strip by Frank Bellamy...

The interesting thing is that Century 21 didn't follow what IPC, DC Thomson, Odhams, or anyone else were doing with cover design. They ignored formula and did their own thing. Admittedly Joe 90 didn't last long but both TV21 and Lady Penelope had respectable runs. Cool-looking comics for the coolest decade.

(By the way, I don't have copies of these issues but the adverts for them in TV21 were clear and sharp enough so I scanned those, enlarged them, and cropped off the advertising stuff that was around the cover images.)