Here's a bunch of ads that appeared in IPC comics in 1970 and early 1971. Kicking off above with a promotion for space stickers that were free in boxes of Sugar Smacks. Back when cereals were allowed to carry incentives like free gifts. Back when there were Sugar Smacks! (Which I personally always found tastier than their rivals Sugar Puffs.)
Next, an ad for a very slim Cadbury bar which carried free cards. In fact the bar wasn't much bigger than the cards as I recall.
Spacex! I barely remember this toy brand, but I think I had one of the models.
A full page promo for The Sun from the pages of Scorcher comic. A blatant way to encourage kids to get their parents to buy that newspaper...
Corgi Rockets were a rival to Hot Wheels. I had a Corgi Rockets Triple-loop set, because I was familiar with Corgi cars so the advertising didn't have to work too hard to convince me.
Puffa Puffa Rice was another cereal that's no longer around, as far as I know. In 1970 they were giving away various plastic warriors. Nice little toy figures. I still have a couple of them, as you can see in the photo after the ad...
Spears Games produced several stocking fillers, - relatively cheap but well made games for the Christmas market. Here's their 1970 ad, alongside small ads for Jacoskates and Subbuteo!
This View-Master ad reads like something Don Draper might create in Mad Men. It really sells the product well. View-Master was incredibly popular back in the sixties and seventies...
Brooke Bond tea regularly gave away free cards, changing the subject matter on a yearly basis. In 1971, with the Moon landing still relatively fresh in the memory, The Race Into Space was the subject...
Free cards were considered a good incentive to sell products, and were comparatively cheap to produce. Even Walls Sausages were at it!
I'll post more old ads at a later date. By the way, if you're new to this blog, click on each image to see it larger.
Some previous blog entries about ads in comics:
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